Most owners think of a missed call as a small annoyance. Run your own numbers and it usually turns out to be the most expensive thing that happens in the business all week.
Take your last month of invoices and divide total revenue by the number of jobs. For a lot of plumbers, HVAC techs and electricians that number lands somewhere in the hundreds of dollars, and the big jobs, like a water heater, a panel upgrade or a new system, run into the thousands. Write your number down. That is what a caller is worth when they become a customer.
Think about the last time you called a business and got voicemail when you had a leak, a dead furnace or a car that wouldn't start. Most people don't leave a message. They go back to the search results and call the next number. The caller who reaches a person first usually gets the job, even if the price is a little higher.
So a missed call from someone who needs help now isn't a delayed job. It's usually a job that went to someone else.
Pull up your phone's call log for one week and count the calls you didn't answer during working hours, plus anything that came in at night or on the weekend. Don't count spam. Be honest: every call that came in while you were on a ladder, under a sink or driving counts.
Missed calls per week, times the share of them that were real jobs, times your average job value, times 52. Even with cautious numbers, say two real jobs a week at your average ticket, the yearly total is usually far more than any answering service costs.
That doesn't count the repeat business and referrals a new customer brings, which is often worth more than the first job.
CallTwin is the last option: an AI receptionist that answers 24/7 in English and Spanish, takes the name, number, address and the problem, and texts you each job before the caller hangs up. It never quotes prices and never promises times; it just makes sure the customer talks to you instead of the next number on the list.
Count your missed calls for a week, multiply by your average job, and decide whether the phone is costing you money. If it is, get CallTwin or call (856) 204-3643 and sign up on the phone.
No contract. Pay by card, Zelle or Cash App. Not a computer person? Call and we'll sign you up on the phone.